I received an email from Google this evening announcing that my Analytics Account is part of a limited release currently only available to select profiles. This means that I now have access to a set of features within Google Analytics called “Event Tracking” that do pretty much what they sound like they would, track events.
This is really cool, because for the past few years I have been basically building a fake directory structure that mimicked page views. There wasn’t anything necessarily wrong with this approach, but it was nowhere as ideal as event tracking.
Event Tracking allows you to track interactions with Web 2.0 style content such as Flash, AJAX, Silverlight, social networking apps, etc. We recently made tracking Adobe Flash even easier with the release of a new Flash Tracking client library. It allows for much simpler tracking of Flash content with drag and drop functionality and an open source framework.
To use Event Tracking, you will need to upgrade your site to use the new ga.js javascript. Detailed instructions on how to set up Event Tracking on your site are available on our CodeSite.
To find your ga.js code snippet, edit the settings for your profile and click the “Check Status” link on the upper right corner of the page. You can now track interactions beyond just pageviews.
Thank you Google, this is a most needed addition to your Analytics.
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